I tried a couple when they first came out. Their "hook" was that the best part of any cigar was the center so Sam Leccia, a rep for Oliva, thought he'd cut to the chase and just take what he claimed was the best part of the leaf (the center) and roll a cigar out of it. He reasoned that it would make the cigar smoke well from start to finish. He launched it with what I considered a lot of hype, with claims that it would change the way the world thought of smoking a cigar, or something to that effect.

In my opinion any cigar has to develop as it is smoked. There are no shortcuts. I agree with Basil and Ashauler. It's an OK cigar, but mostly a marketing gimmick and too expensive for what it is.

But if you enjoy them and feel they're worth the asking price, that's OK. We all smoke what we like.