It's more like he's using this, and probably other sites to drive traffic to his.

I've always wondered this when it crops up "Beginners tips for cigar smoking" I mean, what's so complicated about smoking? Maybe you start out biting the end off or something? If you go to a lounge, you're going to observe what others do anyway. Lighting a cigar? Pretty complicated. Smoking without inhaling. Rocket Science! I totally wish I had a beginners guide when I had my first half smoked El Producto in Boy Scouts. Maybe at 11yrs old, I was a natural. Perhaps an old relatives spirit was within me, guiding me through the mystery of smoking.

All that said, I think the only purpose for those sites is to make money (eventually.)