They aren't fake cigars, they are more like cigars that are made with the same smoke experience in mind. They don't try and pass them off as other cigars, they brand them with their own band and everything.

If you live near a JR though, its a great shop. Nice big walk in humidors with a large selection. People who work there are allowed to smoke the cigars as long as they are under a certain price amount and know their stuff. They also have weekly special discount sticks which let you try something new without the risk of spending what they normally cost (they limit the amount you can buy to something like 5 per stick).