Question for those far wiser than I.

I bought a 5 pack of the original Man O Wars when I first got into cigars, I liked them but I certainly wouldn't hail them as something to write home about.

Now I see the Armada's available at $499.00 for a box (down from $640) is this just crazy advertising hoping that people with more money than sense will buy them just because they're exclusive <read expensive>?

Just wondering what your thoughts are on the subject.