The only house brand I've tried was at the Casa Fuente store in Caesar's Palace in Vegas. In fact, I brought several of their house brand home and still have one sitting in my humi almost 2 years later. I have a sneaking suspicion it's going to get smoked over Christmas now that I've remembered it.

While in Vegas I took my stepson there for the "cigar and mohito" deal and bought those house brands while there that day. I had one shortly after returning home and it was just ok, not fantastic. I left the rest sit in my humi for several months and then had another and if memory serves me, it was much improved by the time spent in my humi. In fact, I enjoyed that second one a whole lot more than the first one.

Of course, being a Fuente cigar means it's probably better than the average house brand but as I said, it's the only experience I've had (so far) with house brands. Not that I'd be adverse to trying more, but my favorite B&M is about 2 hours away from me in the big city and they don't have any house brands that I know of.