I just noticed the title of this post:

"Please Read"

Kinda reminds you of that same message on the envelope of that junk mail you receive every day:

"Important, Please Read"
"Important, Do NOT discard"
"Open IMMEDIATELY"
"You could be a Weiner" (oh I meant "winner")

blah, blah, blah.......

DandSCigars musta gone to marketing school