I guess that's a good idea and if I see any at my local liquor store in September I will probably be a sucker and try it. But I would bet there is a better than average chance that it tastes like sweaty Sasquatch anus. Which, contrary to what some out there may think, I would not enjoy at all.

What I don't get is they try to make it appealing by saying you won't have to lug a 12 pack on long walks anymore. You will, however, still need to lug the concentrate and the water to mix with it, which doesn't really decrease the hassle of it all. The hassle increases if anything, having to lug multiple containers/items around until you find that perfect, scenic, wooded glen to mix it all up before punch-dancing out your rage.

Assuming it does taste good, I have no idea what effective marketing would look like for a product like this. The only potentially legit angle I could imagine would be freshness?