I tried this tactic with my wife. I invented "National Treat Husbands As Kings Day". I designated it exactly opposite my birthday on August 12th, which happens to be the day before "National Left-Handers Day", which I celebrate every year by myself (wink, wink, if you know what I mean.)

My wife decided that once a year WAS enough of a treat for her husband, so instead of getting lucky 4 times, now I get lucky only once a year.

The morale of this story is that you can't just make stuff up and put your name on it and think that I would pass it anywhere except in the trash. An honest National Cigar Day would be something the whole cigar community would get behind and there wouldn't be a single cigar shop's LOGO on the poster. It would be supported by Cigar makers, not retailers.

This is just my personal opinion, its not an argument.

By the way, this year, I'm going to start "National Treat Wives Like Queens Day". (And I know what my Queen needs!!! Wish Me Luck!)