I find the thoughts of a cooler being "cheap looking" a little harsh.

There are 100 ways to do a cooler, if you want it to look awesome, check this out:

Click me!

Great cooler pics. Personally, I've thought about spray painting my cooler, solid black, and building a base for it. Yeah, this seems like alot of work, but the finished project could look really great!

and StJohn, that sig image is sick! lol