Did you know that there are 4 (so-called "big four") multi-national roasting companies people responsible for that stuff in the supermarket?

Kraft, P&G, Sara Lee and Nestle

Begin to take a look at that cup on our desk with a mindful attitude.

For those of you who do not home roast, when you plink down your hard earned money to buy your roasted coffee, check these companies out:

Intelligentsia
Doma
Stumptown
Counterculture Coffee
Taylor Maid Farms
Oren's Daily Roast

You home roasters have an awesome list of folks you buy your green from:

Coffee Bean Corral
Sweet Marias
Coffee Co-op
Cates Green Coffee

Be well, savor your cup. Hopefully with some great company. And a fine puro.