I think the company he works for (an outsourcing company not a cigar company) wrote the article under his name. I doubt that is actually his name. It is probably just a profile he was assigned to. They assume the name Jarvis will be better received than Jabar.

I am just guessing though.

This has taken a turn for the worse. He was called out for being a salesman or "spammer" and he admitted that he is a salesman aka spammer. Why he continues to post is the new question. IMHO.