I'm new, so a B&M really helps me out in choosing smokes. Plus, I enjoy supporting a local business. Perhaps, as my tastes become more refined, and I would actually want to buy a whole box of something, I will buy more online, but my purchases online vs. in a B&M are more like 50/50. Then again, I can smoke in my B&M, and they don't even really care if I bring in a smoke they don't carry. They do most of their business as a distributor of cigars to golf courses, etc., so the retail shop is kind of just like gravy for them. Sure, it's more expensive than online, but I can try different kinds, reps come in, they have sales, etc.