Interesting read (albeit short).
With no plan in place yet, I would guess this change would be geared for this time next year, rather than sooner. Anyways, a change could be made simply by allowing content to be broadcast the day it's released on television. Currently, many shows have an 8-day lapse from their original air date. Simply close that gap. Some people have to see the latest episode of a television show the day it comes out on network television. Make them pay for it.
Another way to make money is by upping the ads - make them longer or show several at a time. But they are going to have to be careful here: many ads are incorrectly targeted. For example, if I'm watching an episode of House, I don't want to see the episode plagued by feminine product advertisements; I don't care who their primary demographic is. It would be cool if they could come up with some kind of way to target ads based on who you were logged in as. I have yet to see any of the social networks take this approach in advertising. Why not let me create an account where I specify the type of advertising I want to see - that way, it won't matter what I'm watching, I'll always get ads that pertain to my interests. The fact is, the commercials on there (15-30 seconds) isn't enough time for me to get up and go to the bathroom or get another beer out of the fridge, I WILL watch those ads.
I think it will work. But like the first commenter pointed out, the more obtuse they make the process, it will simply drive people back to illicit content online. The ball is in their court.
Bookmarks