Smoking cigars is along the same lines as enjoying gourmet foods, fine wines, and artesian beers. Trying foreign delicacies and experiencing foreign cultures. It's a matter of quality, not quantity for us. The unique and quantifiable relaxing experience and not the quick nicotine fix. Some folks enjoy eating and smoking the same bland things over and over again, while some have an adventurous palate. Cigars are for the adventurous! The connoisseurs of unique and exciting flavors and experiences!