on cigarjack, where he was asking for ideas for new swag, I suggested a branded iPhone app, like a passport, detailing all releases. Imagine that for Tatuaje, for example! Try to tick off all the boxes, read reviews, get news of upcoming releases, TRACK DOWN new releases (hard with Tat, for example). Beyond development, the marginal cost of that type of swag would be close to zero, with manufacturers/sponsors potentially reaping some benefits (greater loyalty, greater sales, greater "buzz").

Melding last-millennium techniques (creating the cigars) with new-millennium resources...

This one looks like a good step in the meantime!