Expanding on this idea, figure out what your strategy is early on, and who your primary target demographic is. Are you going to be pushing Swisher Sweets and Acids? Or Davidoffs and Tatuaje's? While there may be consumers in both categories simultaneously, I would imagine they would be in the minority.
Once that's established, everything else about your business should represent that mindset. From your website design, company name, who you advertise with, everything. Figure out what kind of distributor you want to be, and then pursue it!
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