Keep an eye out on all the sites like JR, CI, and Cigar Bid. To get prices like that, you have to watch for sales and clearances! CI for instance, just had great clearance prices on IT Fire cigars! They sell out quickly though, so keep some cash on hand to jump on deals. To get clearance prices, you also generally have to buy a box or bundle at least. Also remember the old saying, "beggars can't be choosers". After buying a box, you can trade around to get a broader selection.