“Now that we are blossoming—actually elevating our
presence within the premium tobacco class—I feel
mad amounts of positive energy,” said Booth today on
a visit to the offices of Cigar Aficionado . “It would be
impossible to truly express just how honored I feel, so
impossible, I felt it was appropriate to illustrate the
raw Godzilla-like emotion coursing through my veins.”

http://www.cigaraficionado.com/webfe.../show/id/16151

You'll have to tell us whether he breathes fire like his poster.