Quote Originally Posted by Paddy View Post
Many cigar manufacturers have numerous names for wrappers. From EMS,AMS, SMS, Maduro , Double Maduro, Oscuro, Claro, Claro Claro, Colorado Claro, Natural, Candela.
In fact if you get the JR’s catalog this month has a whole story on it. A lot is just selling technique by the cigar companies. They try to make their product stand out from the rest.
Some of it has to do with the shade descriptor too. I use the following spectrum:

Lightest -----> darkest

Double Claro-Claro-Colorado Claro-Colorado-Colorado Maduro-Maduro-Oscuro

EMS - English Market Selection
AMS - American Market Selection
Never heard of SMS.... what's that one?

Will