Habano Claro

[Paddy]

Some of it has to do with the shade descriptor too. I use the following spectrum:

Lightest -----> darkest

Double Claro-Claro-Colorado Claro-Colorado-Colorado Maduro-Maduro-Oscuro

EMS - English Market Selection
AMS - American Market Selection
Never heard of SMS.... what's that one?

Will

Spanish Market - The only place I've ever seen it was on JR's

[JiveTurkey]

The Wikipedia entry on cigars has the color designations badwhale listed. It states that AMS is double claro, SMS is maduro and oscuro, and EMS is pretty much everything between.

My guess from "habano claro" is that it's using habano seed and processed to a lighter color. Then again, as has been mentioned, there are general guidelines for color, process, size, etc., but manufacturers can call whatever whatever they want.