The webiste addy is in his profile.
I am in advertising and if you want to put an ad in a antional magazine, that would really be great, as long as you have a couple of suitcases of cash to pay for it. To put a 1/4 page in the newspaper in a mid sized metro area for 3 days, a Thurs-Sat run, will would cost you around $6000. So do the math from there for a national rag like ca. You may do better to find as many cigar boards as you can and check out their advertising policies, and start out there.