I think lighting technique is kind of overrated, personally.

I think the most important part is to get the cigar lit fairly evenly.

With matches, I usually do a draw and turn technique. Then a take a second to inspect it to make sure it looks lit all the way around..

With a torch, I usually sear the end pretty evenly first, then stick it in my mouth for a draw and turn technique. Again, check it's lit evenly before settling in.

If you find something that works for you, then that's the best way to do it.