Unfortunately, this is a potentially bad decision that has more to do with the Budweisers of the world than this individual case. I think it will be appealed to the Supreme Court, which will take the case due to its overriding impact on such companies as Budweiser.

Now, when the embargo is lifted on Cuba and the Cuban government wants to reintroduce its Cohiba, Montecristo, etc., names to the US, they potentially won't be able to.

Yes, I know the history of Castro stealing these companies from the owners during his rise to power, but it doesn't change the fact that those companies are now "owned" by the Cuban government and exercised their trademark rights prior to the embargo.