I dont see what the big hype is.....Ghurka is a quality cigar, not an "OMG I have to have that cigar because its the best." I've smoked quite a few different smokes by Ghurka and I cant say they stand out that much from the pack if at all. No one way in hell I'd pay anything over $25 for a stick. I don't see how a $100 or $100 cigar or whatever rediculous priced cigar can taste better than a $25 cigar or even a quality $10 stick.