I guess I am a little hard core compared to most of you guys. I average about 5 a day except weekends when it may be less 3 - 4. Not all of them are high priced smokes thought some are only a couple of bucks each although I try to enjoy at least one in the ten dollar and up range every couple of days. I know for a fact that I spend a hundred a week at the B&M, sometimes a bit more.