Creative marketing. Sell you less tobacco for the same price. Check out this:
This is in relation to Wrigley's new packaging, but the concept transfers.
Brian Morgan, senior research analyst at Euromonitor, Chicago, concurred: "[Package shrink] is the strategy that has been used in many categories to accomplish a price increase without consumers really noticing or to smooth over the negative reaction."
Morgan added that, in the gum category more so than in other categories, consumers would likely respond positively to slimmer packaging: "Packaging innovations like that do make a difference, independent of what that does to the price."
Though the new packaging is, in effect, a price increase, Wrigley is hailing it as a packaging breakthrough. "Consumers like the fact that [the envelope] is slim, sleek; it feels very contemporary," said Chibe.
"If you look for truth, you may find comfort in the end; if you look for comfort you will not get either comfort or truth only soft soap and wishful thinking to begin, and in the end, despair." -C.S. Lewis, Mere Christianity
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