I have been thinking on this question too. Being a newb still myself... I think it has a lot to do with product presentation, their product looks nice, they have much variety of sticks to choose from, and the "Gurkha" name and lable seem to carry a certain mystique to them. For what it is worth... I was really into trying them too in the beginning. I guess hype can pay off for companies... and then again looks can be deceiving too. Roger.
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