From the press-release:
Now I know why I'm not a Zino smoker.Zino Platinum cigar smokers are youthful, ambitious, strong, proud, successful, fashionable and bold. Today Zino Platinum is still at the forefront of pop culture and the leading lifestyle brand in the cigar industry. Zino Platinum uses the best traditions of the old school and the innovations of the new school to create a dynamic market opportunity.
(I didn't know who Ron White was either.)
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