Brand Loyalty.Originally Posted by Kenyth
People are constantly asking me what beer I drink. Like I'm supposed to say "I drink Bud." I'm a beer geek! I drink everything!
There's a restaurant near me that boasts 69 beers on tap (with a rotating selection). Every time I go there I grab myself a beer menu and a pencil and mark off all the beers I've never tried. Usually it's between 3 and 5. :)
But, surprisingly, the majority of people are stuck in the brand loyalty mentality. Sony is the best, Budweiser is the best, Marlboro is the best, Mercedez is the best. Not based on any personal experience or surveys or anything other than flat-out brand loyalty.
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