First of all, you need a handsome young man as "the face" for the store.

Now that that's squared away, I just look for a nice place to sit and talk. My B&M is just some nice chairs with a tv that we never watch. He also has a very nice selection of imports & microbrews. And next Sunday starts our Beer Club. But most of all is the friendship that he and I have now. We work together on getting new lines in. If he tries to contact a company with no response, I'll call and ask if they sell any where in MS and tell them the only decent shop in my area is his. That speeds things up a little bit. Worked with Tatuaje and Illiosoune (sp?).

It's seems to be good product and good conversation are gonna be the two biggest sellers.