in the same link above - http://link.brightcove.com/services/...tid=1078745909

go to the video titled Three Matches and it will show chefchris's way of lighting up.

i personally dont like to draw on the cigar with the flame at the end of it. it heats up the cigar and makes it bitter for me. i usually just toast it with a lighter or matches until the end is white then draw on it to get it going. to me it keeps the cigar cooler and better tasting.