Here's a story for you - not my own, but there's no harm in retelling.

The hero of our story is in a bar, enjoying a cigar. A group of young men come in, celebrating something or other, and pull out some premium cigars (I forget what they were - Montecristo or something like that). Our hero watches in horror as they peel off the wrappers and light up.

"What are you doing?" he asks. "Why did you just peel off the wrapper?"

"It's the wrapper," one of the youngsters replies. "Aren't you supposed to unwrap it before lighting up?"

Like I said, not my story. But the guy I heard it from insisted that it was the truth.